Responsible for the full customer launch of the world’s most significant industry-wide mobile payments service, Paym. Piran Partners translated the customer insight into key proposition features, got agreement across 9 launch banks and building societies, established a name and brand and delivered a full, multi-million pound, above-the-line customer communication programme that resulted in 46% awareness, over 300 million opportunities to see and over 1.4 million registered customers.
Capability: Marketing, Programme Delivery, Payments
Country / Region: UK
Clients include: Payments Council, Pay m
Sector : Finance >