Developing the blueprint for a new telecoms category

Working closely with our client, Piran Partners developed the business case and delivery plan for investing in new store-within-store formats to drive the client’s telecoms and mobile categories, and driving non-food revenues.

Based on detailed analysis of the existing branded and own-brand pay-as-you-go sales, comparable offers from competitors and external and internal factors, we created a comprehensive plan to roll-out new stores, recruit colleagues, integrate point of sales systems and actively manage the category to re-position our client as a specialist telecoms retailer.

Capability: Strategy, Economic Modelling, Retail Strategy
Country / Region: UK, USA
Client: Asda-Walmart
Sector : Retailing >