Re-invigorating the proposition

Working with the UK’s largest business-focused MVNO BT Mobile, Piran Partners liaised closely with key customers to better understand their mobile needs. In conjunction with our own extensive knowledge of this sector, feedback from customers and a close liaison with the product and sales teams, Piran Partners were able to challenge and build on our client’s own existing propositions.

Our approach enabled us to improve those propositions, launch a new outbound channel and add 19,000 new post-paid customers in 3 months.

Capability: Proposition Development, Marketing
Country / Region: UK
Client: BT, BT Mobile
Sector : Telecoms, Media & Technology >