CASE STUDIES:

TELECOMS, MEDIA & TECHNOLOGY

Providing strategic insight & recommendations

Piran Partners has provided global operators with strategic insight into specific vertical markets as well as enabling them to develop their commercial, contractual and operating models.

Capability: Strategy
Country / Region: Europe
Clients include: Vodafone, T-Mobile International, Telefonica and Sierra Wireless.
Sector : Telecoms, Media & Technology >

Telecommunications regulatory input

Piran Partners created Zain’s formal response to the National Regulatory Authority’s intent to license MVNOs in Saudi Arabia, and subsequent development of Zain’s virtual network operational capability and commercial framework.

Piran Partners undertook a strategic study of how Zain could monetise its national LTE infrastructure ranging from site sharing through to full national roaming with the country’s other two operators: STC & Mobily.

Capability: Strategy, Economic Modelling
Country / Region: Saudi Arabia
Client: Zain
Sector: Telecoms, Media & Technology >

Creating new propositions

Piran Partners led the proposition development for Colt’s business-to-business focused fixed, mobile and unified communications offer including tariff development, profitability analysis and associated technology / operational requirements definition. Plus subsequent commercial negotiations with European mobile operators.

Capability: Proposition Development, Commercial Negotiations
Country / Region: UK, France, Spain, Italy, Netherlands & Germany
Client: Colt Technology Services
Sector: Telecoms, Media & Technology >

Delivering triple & quad-play success

Piran Partners were retained to launch a major media company’s new mobile offering. We developed the dual, triple and triple play propositions and associated pricing strategies. Piran Partners negotiated a service provider-type (retail-minus) economic model with the network operator and associated virtual network operator enabler.

Capability: Proposition Development (Dual, Triple & Quad-play)
Country / Region: Europe
Client: Major Media Company
Sector : Telecoms, Media & Technology >

Driving transformational process change

The challenge facing 6DG – a managed telecoms service providers – was two-fold. First how to differentiate its service and the customer experience from the competition, and second how following multiple acquisitions to mesh existing products, systems, processes and organisational structures into one cohesive unit.

Piran Partners has facilitated the change management programme: identifying current and future end-state customer journey, provisioning and support models; identifying KPIs and the data required to deliver these, and; defining appropriate organisation structures and roles to drive a customer, rather than product, focus.

Capability: Business Processes Improvements
Country / Region: UK
Client: 6DG
Sector : Telecoms, Media & Technology >

Assessing the impact of quad-play and market moves by BT

The advent of quad-play, new spectrum owners and aggressive moves into television and sports rights by traditional fixed line players is changing the competitive landscape. Our client asked Piran Partners to undertake a review of the market, the likely impact on their current triple play economics and potential strategic responses.

Capability: Market Insight, Commercial Modelling, Strategy
Country / Region: UK
Client: BSkyB
Sector : Telecoms, Media & Technology >

Re-invigorating the proposition

Working with the UK’s largest business-focused MVNO BT Mobile, Piran Partners liaised closely with key customers to better understand their mobile needs. In conjunction with our own extensive knowledge of this sector, feedback from customers and a close liaison with the product and sales teams, Piran Partners were able to challenge and build on our client’s own existing propositions.

Our approach enabled us to improve those propositions, launch a new outbound channel and add 19,000 new post-paid customers in 3 months.

Capability: Proposition Development, Marketing
Country / Region: UK
Client: BT, BT Mobile
Sector : Telecoms, Media & Technology >