PROPOSITION DESIGN

How are innovative products and services created? Often the best way is from within the organisation itself, through cross-company teams being engaged in the process.

Our six-stage approach starts from an understanding of the customer, through needs mapping, converting these needs into potential products and services, and only then into the development of an end-to-end proposition.

At each stage the quality and confidence is raised through validating assumption, filling the ‘gaps’ and testing assumptions whether through primary market research, or rapid prototyping.

The resultant Business plan and Delivery & Business transformation stages complete the picture.

Proposition development is an iterative process, but the outcome must be a product and service offering where the service, quality, pricing, branding, customer care, supporting technology and contractual elements are coherent and reinforce one another throughout the customer lifecycle.

Too many propositions are ‘me-to’ and do not manage the customer touchpoints and are let down by poor in-life customer experience.

Piran Partners’ proposition wheel framework helps develop compelling propositions focusing on the customer engagement with the service throughout their journey. The framework was developed by the founders of Piran Partners and has been used extensively, and successfully, with clients across many different industries.