HELPING TURN STRATEGIES INTO REALITY.
We approach engagements from a wholly commercial perspective: implementing solutions that solve problems, create deeper customer relationships and drive results through adding commercial value.
Our team consists of experienced industry practitioners with real world industry knowledge and deep commercial, technical and operational insight.
UNDERSTAND TODAY’S BUSINESS CHALLENGES.
Making sense of complexity and rapid technological change, is essential in today’s environment to remain competitive, and is where we believe we make a difference.
Whether this is how to design and launch new products profitably, implement new strategies, assess the impact of new technologies or manage large-scale programmes, we are here to help.
TRUSTED TO PROVIDE INDEPENDENT ADVICE.
Since 2005 we have been providing independent advice. We aim to create lasting value through the clarity of our practical, straightforward guidance.
Our clients include telecommunications, media and technology firms, retailers and payment providers – ranging from start-ups through to some of the world’s largest listed organisations globally.
RECENT INSIGHT
Forecasting demand for mobile connectivity on Great Britain’s railways
The last three years with Covid-19 and lockdowns has profoundly impacted all walks of life. On the railways this appears to have fundamentally shifted passenger demand, with the Office Rail and Road noting that the annual number of journeys has yet to recover to pre-pandemic levels.
Our client wanted to understand how these changes may impact current and future geographical demand for rail passenger mobile connectivity. With a choice of technical interventions – ranging from addressing “not-spots” only, through to dedicated infrastructure solutions – establishing the baseline requirements is an important first step in the development of policy.
Improving mobile connectivity on GB railways
We all know how poor mobile phone connections, and the on-train wifi that relies on these too, can be when travelling by train.
Apart from the obvious signal blockers like deep cuttings and tunnels, trains run through rural areas with few villages, towns or roads and hence little incidental mobile coverage. Add in busy trains (at least pre-pandemic), carrying the equivalent of a small village worth of people all attempting to connect to their nearest mobile operator’s cellular basestation, and its unsurprising that Transport Focus [1] found that passengers only receive a good 4G connection some 58 per cent of the time.
2022 is set for another year of innovation and growth for the MVNO sector
2021 was a thundering year for the MVNO sector as its market size hit US$ 73.3 billion. Furthermore, forecasts were made that the industry is set to register a CAGR of 7.5% between 2022 and 2030, taking it to a staggering US$ 140.2 billion.
Of course, 2021 was also a year that was heavily influenced by the pandemic. A notable upshot of the various lockdowns was amplified consumer expectation for digital experiences and the emergence of new mobile behaviours.
